August 2010
3 posts
Bad Lieutenant Movie goes Mobile with Expandable... →
Hot on the heels of Jim Tarr’s mobile announcement last week about rich media on mobile, the UK team has been hard at work launching the first ever expandable banner on MSN Mobile.
Users see the banner about Nicholas Cage’s new film on their device with the call-to-action to tap and see a trailer. The banner expands out to give an array of options to engage.
Bad expandable banners design article. →
I don’t know how the rest of you feel but if I get advertising’s equivalent to a Flash splash page with one of those huge ads I can’t find the close button fast enough. When advertisers try to camouflage the close button I work extra hard to find the button and rid myself of the incredibly annoying and intrusive action that brands call advertising.
HTML5 Rich Media Ads
Hey Guys, the ipad and iphone are changing the way people will create rich media ads in the future. HTML 5 is a Game Changer in this area.
So far I have seen only one HTML5 compatible Expandable Banner which was made by Glow Interactive (www.glowinteractive.com), a leading New York-based interactive marketing, advertising and creative agency.
The Banner is being hosted and deployed by EyeWonder....