Hot on the heels of Jim Tarr’s mobile announcement last week about rich media on mobile, the UK team has been hard at work launching the first ever expandable banner on MSN Mobile.
Users see the banner about Nicholas Cage’s new film on their device with the call-to-action to tap and see a trailer. The banner expands out to give an array of options to engage.
I don’t know how the rest of you feel but if I get advertising’s equivalent to a Flash splash page with one of those huge ads I can’t find the close button fast enough. When advertisers try to camouflage the close button I work extra hard to find the button and rid myself of the incredibly annoying and intrusive action that brands call advertising.
Hey Guys, the ipad and iphone are changing the way people will create rich media ads in the future. HTML 5 is a Game Changer in this area.
So far I have seen only one HTML5 compatible Expandable Banner which was made by Glow Interactive (www.glowinteractive.com), a leading New York-based interactive marketing, advertising and creative agency.
The Banner is being hosted and deployed by EyeWonder. http://www.eyewonder.com and the banner is Displayed on the New York Times Website.
You can see it here: http://glowinteractive.com/Syfy/
Except, its not working in many PC web Browsers like Firefox.
But if you happen to have an ipad is definitely worth checking out because its VERY Next Generation. So much so that I’m a little worried about how I am going to create these types of banners.
We are kind of in a Nirvana State at the moment, because we still need to support all web browsers with Flash-based banners. Then Create a detection for ipad and create an HTML 5 version of the same ad. Which for a lot of designers still don’t even know how to create anything in HTML5.
And how to you go about tracking all these? (2 different ClickTag’s?)
At the moment it seems a little bit to complex, but it will be an interesting to see how things evolve.
For now we should all learn a little but more about HTML 5 because it will be useful.
- Shawn Steinman, designer/developer,
www.jaxcore.com
